LaViv is the new anti-wrinkle drug that’s challenging the domination of Botox. LaViv has just been accepted by the FDA being provided a license.
The reason why the FDA have recognized LaViv is because they ruled that it can have a genuine biological effect in reducing the effects of aging. Botox treatment which is the most popular anti-aging treatment at the moment has the downside of leaving ones facial features appearing frozen. This has led to a stream of celebs being subjected to ridicule.
At the moment it is estimated that over one million individuals get Botox treatment each and every year in a quest to look younger. If laViv can replicate the effects of Botox treatment but without the side effects it could grow to be very popular rapidly.
Just What Does LaViv Treatment Involve?
LaViv anti-wrinkle treatment requires the removal of types of cells called fibroblasts from behind the patients ear. They’re then cultured for 90 days, creating tens of millions of new cells. These are then re-injected into the patient during three individual sessions at five-week time intervals. This is different to Botox treatment that works by temporarily paralyzing the tiny muscles which causes frown lines and wrinkles.
What about LaViv?
A cell regeneration licence was granted to laVivs US producer Fibrocell Science after a 6 month trial which involved 421 women. The FDA ruled that the smile lines of patients, that run from nose to the side of the mouth had been naturally smoothed by the drug.
Someone that were involved in the trials Janet Davis, 64, from Maryland, who was injected with laViv seven years ago and says the beneficial effects remain.
As far as Im concerned this is amazing, she said I have never had any other cosmetic work. It came about as I had skin cancer off my wrist and I was chatting to the dermatologist. People generally think I am at least ten years younger than I am. At this time the Food and drug administration have ruled that the results of laViv last for 6 months which was the time period of the trial. At the moment the effects of Botox lasts 3-6 months.
And What Will LaViv Cost?
There is now a further trial on 2,700 women being carried out in a bid to get a license that will include the whole face. While laViv has official medical approval, treatment will cost US$1,600 – 3,300 (GBP1-2000) and also take a minimum of 3 months to carry out. Botox treatment by contrast costs as little as US$160 (GBP100) but many specialists still feel individuals will opt for laViv.
Chris Mason of regenerative medicine at University College London said I think laViv will blow Botox out of the water because it will be so much better. The FDA is generally hard to persuade, and the fact they have given this approval is a very strong recommendation for this product.
LaViv A Conclusion
As yet laViv anti-wrinkle treatment is in final testing but if it receives a licence for the whole face then it could be the anti-aging injection treatment of choice for individuals wanting to appear younger.
It may be higher priced as well as take more time however the fact that it could last longer and not leave the face looking frozen will likely be what makes it so captivating within the ever expanding cosmetic industry.