Red Light Therapy And Collagen Rejuvenation Anti-aging
The indoor tanning industry has seen a dramatic decline in UV tanners and revenue due to the economy and other factors. The only positive thing in the industry currently is the growth in sunless tanning, but now a new area of the tanning market is opening up that looks to be a new way for salons to replace the revenue they have lost. This new technology is called red light therapy or collagen rejuvenation. Using a special tanning lamp and tanning booth clients can actually reverse the aging process by simply visiting a salon 3 times a week. On its most basic level the concept is that by increasing the circulation in the skin, it encourages the body to produce more collagen. Collagen is very important because it gives the skin its elasticity and “youthful” appearance. It is much more effective when it is created naturally by the body as opposed to externally via expensive creams.
The process does not happen over night, so salons are offering unlimited monthly memberships with a minimum of four months. The reasoning behind this is that to see results one must use a red light tanning booth at least three times a week for fourteen weeks. Salon owners need to be careful to make sure that their customers understand this, or they wont want to continue their membership and may even quit their regular UV tanning membership. As long as the customer understands up front what is required they cannot complain if they do not see anything. Because of this some chains require clients to sign and date a form stating how often the red light therapy tanning bed must be used. This way there is no confusion later on.
If you want to show your customers the effects of program it does not hurt to take a digital picture of them before they begin and again after three months. This comparison will show them actual changes and should help you retain them as a customer as they will want to continue seeing the same results. Its advisable to use a good quality camera when you do this in order to make the changes show up better.
When looking to buy a red light tanning booth or bed, there are certain things to look into. First, check and see how long the manufacturer has been in business. If they have been around a long time they are more likely to care about their reputation and thus the quality of tanning equipment they produce. Also check and see who their partners are as the actual red light lamps can make a big difference. Cosmedico and other European manufacturers are currently leading the innovation in for use in tanning beds.